AI visibility audit.

Your brand was absent from organic results on most prompts. AI answer engines cite what they can retrieve; if you're not in the top 10 organic results for the prompts your buyers ask, you're invisible to ChatGPT, Perplexity and Google AI Overviews too. Pitch guest posts and roundup inclusions to the sites in 'Top competitors taking the airspace' — those are the URLs the engines are already pulling.

The sites that appeared most often across the prompts: designrush.com, what-franchise.com, clutch.co, sortlist.co.uk, londonbusinessmag.co.uk. Read what they publish, where they're linked from, and which of their pages rank for the category prompts. Anything you can match (depth of content, schema, citations) closes the gap.

Three concrete moves: (1) add full Organization + WebSite schema.org JSON-LD with sameAs links to your LinkedIn, Companies House, Crunchbase profiles; (2) get listed in domain-relevant directories (Trustpilot, G2, Capterra for SaaS; Yell, FreeIndex for local UK businesses); (3) build a Wikipedia-eligible footprint over time — press coverage, founder bios, milestones — entity disambiguation is how engines decide which brand to surface when names overlap.

AI answer engines prefer pages that contain the answer phrased as the answer — not pages that bury it in a homepage carousel. Write one page per buyer question (the six prompts above are a starter pack — "What is IOB Business?", "IOB Business alternatives", category questions) with the answer in the first paragraph, a short definition list, and citable sources. These are the passages engines lift verbatim.

Self-promoted content alone doesn't move the needle on AI visibility. Earn mentions on sites you don't own: press releases picked up by trade publications, founder podcast appearances, conference speaking, anonymised case studies on partner blogs. Each external citation is a separate signal an engine can triangulate against your homepage claims.