№ 06 / SolutionsFree

  AI Visibility Audit

Does ChatGPT know you exist?

We simulate the questions a buyer would type into an AI search engine about your category, pull the actual web evidence those engines would read, and score whether you'd be cited. No paid APIs, no parametric guesses — your visibility against today's web, not against what a model happened to remember last training run.

Begin scan

Detects your brand and category, generates 6 buyer questions, fetches live search results for each, and scores whether an AI answer engine would cite you. Takes about 2 minutes.

Coverage

How the audit
actually works

Most "AI visibility" tools either guess from a model's frozen memory (useless for anything newer than the cutoff) or charge for direct ChatGPT API calls. This one does neither.

  • № 01

    Detect brand & category

    A local LLM reads your homepage and pulls out the brand name, the category as a buyer would phrase it ("UK chartered accountants for SMEs"), and your geographic scope. No keyword stuffing required.

  • № 02

    Generate buyer prompts

    Six realistic questions a buyer would ask an AI answer engine: one brand-awareness ("what is X?"), three category prompts ("best UK X for Y"), and two problem-oriented prompts buyers ask before they know your category name.

  • № 03

    Pull live SERPs

    For each prompt we fetch live organic search results — the same evidence ChatGPT search, Perplexity, and Google AI Overviews retrieve when they answer a user. Today's web, not last year's training data.

  • № 04

    Score & surface competitors

    Per-prompt visibility score plus one-line reasoning, the competitors that took the airspace on each prompt, and an overall 0–100 number. You finish with a real picture of where you stand vs whoever else is in the answer-engine results.

Honest scope

What this is not.

This is not a direct call into ChatGPT, Claude, or Gemini. Those APIs cost real money per query and require keys we'd have to charge for.

What it is: a free, evidence-based proxy that's broadly correct for the question "would an AI answer engine cite my brand?". A brand that's invisible to live web retrieval is invisible to every answer engine; a brand that surfaces here is almost certainly discoverable across the board.

If you need the literal ChatGPT/Claude/Gemini responses, that's a paid tier we may build next — talk to us.

FAQ

Common
questions

The questions UK SME marketers ask before they trust a "does AI know my brand" score. Honest answers, including the limitations.

  • Q1

    Does ChatGPT know about my brand?

    For most UK SMEs the answer from training data alone is no — ChatGPT's knowledge cutoff doesn't reach small brands. But the more important question is whether ChatGPT's web search mode (and Perplexity, Google AI Overviews, Bing Copilot) can find and cite your brand when someone asks a buyer-intent question. That is what this audit measures.

  • Q2

    Why test against live search instead of the AI engines directly?

    Two reasons. First, ChatGPT, Perplexity, Bing Copilot and Google AI Overviews all pull live web evidence for current queries — what they see is what live search returns. A brand that is invisible to web retrieval is invisible to every answer engine downstream. Second, model APIs vary by region and tier; live SERP evidence is reproducible and free.

  • Q3

    What is a good AI visibility score?

    Below 40 means AI engines almost never cite you for the buyer questions in your category. 40–70 means you appear for some intents but not consistently. Above 70 means you are a defensible default when someone asks the engine about your category — the goal for any brand betting on AI-driven discovery.

  • Q4

    How do I improve my brand visibility in AI search?

    Three levers that compound: (1) earn citations on sites the AI engines trust — directories, industry publications, review platforms; (2) ship on-page content that answers the actual buyer-intent questions in your category, with your brand named in the answer; (3) ensure your home and category pages are crawlable, fast, and structurally clean. The audit's per-prompt verdicts tell you which questions to start with.

  • Q5

    How is this different from the AI Search Readiness Audit?

    The Readiness audit is single-page and tells you whether this URL is citation-friendly to AI engines. The Visibility audit is brand-wide and tells you whether the AI engines are actually citing you today, against your competitors, on the buyer questions in your category. Readiness is the prerequisite; Visibility is the result.

  • Q6

    Why is this audit knowledge-cutoff-proof?

    We do not ask any LLM whether it has heard of your brand — the answer would depend on whichever training cutoff that model has. Instead we pull live SERP evidence for the buyer questions in your category, then have a local LLM reason about whether your brand appears, where, and against whom. The reasoning is over today's evidence, not the model's frozen memory.

Last word

See your AI score. See who's eating it.

Free, ~2 minutes, no registration.

Run a free audit